Opened in 2002 by owner Cheryl Cote, Esprit de la Femme has become a premiere shopping destination for both local customers and visitors from around the world. We are unique, offering big city cosmopolitan style in a small mountain town setting!

Knowing that undergarments are the first piece of clothing to be put on and the last to be taken off, Esprit de la Femme has a finely curated selection of the best that the lingerie industry has to offer. Featuring internationally renowned brands such as Chantelle, Prima Donna and Empreinte, customers have an array of choices for bras. Popular lingerie brands include Eberjey, Cosabella, and Mimi Holliday. A number of Canadian brands are offered including Christine of Vancouver, Miss Bee, and Najerika, as well as beautiful  jewelry by local artisans.

We know that when it comes to bra fitting, communication is the key to successful customer experience. By asking questions about your needs and expectations, we make sure that you leave the store feeling empowered and confident in your purchases. With a selection of bras in every shape, size, and price point, there is truly something for every woman!

People of all ages and gender identity are welcome at Esprit de la Femme. Whether browsing for ideas, or if there is a specific need in mind, our lingerie stylist and FabFit Certified bra fitters are here to help you complete the vision.


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